Starting up a business is by no means easy, online or offline. It’s important to know from the word go the advantages and disadvantages of the multiple presentation issues that you have to deal with. Just this one decision alone could decide the future of your business. Where many jump in headfirst with short term profits in mind, we need to be smarter than that to survive, never mind get rich.
First up let’s talk about all the advantages of owning your own product and why creating and releasing products of your own should be a high priority, and of course how this compares to promoting other peoples businesses through affiliate programs. By the time we’re done here you’ll have a clearer idea as where you’re going with your business and why you’re going there.
Ok, first things first. How do you choose? The answer in itself is quite simple, and I have always believed that creating your own products does something very important for you, and that’s give you the means, the opportunity and the resources to promote affiliate programs to haul in extra cash.
Promoting other peoples products is all well and good, I don’t have a problem with doing that at all, but to get to the point where you can do this well, and do this confidently you need a good base, and that base is your own products. There are two big ways in which your own products are going to help you get some meat behind your marketing.
First off, they’re going to start getting your name around and start building your online presence. If your customers know you, and have known you for some time, it’s more likely they’ll buy from you again when you either launch your next product, or you come to them with a recommendation of some sort through an affiliate program and other people’s products.
This is all part of building your brand, and even though it is a much longer term concept that initially bringing in cash, it’s also very important and will make a big difference in the future. It’s imperative that you get this right now, as further down the line, you will reap huge benefits.
Imagine for a moment, that you’re creating a product to sell, and all you’ve ever done is promote affiliate programs. It’s going to be hard to hit home about your expertise and the reliability of your product when putting together a sales letter.
Another point here is that generally, through the promotion of your own products and joint ventures, you’re going to make contacts. These contacts are extremely important to you, but when you have nothing to contact them about in the first place, it’s kind of hard to get in with a group of people, unless you wait for them to come to you, which of course we don’t want to do, or there’s no telling how long it’s going to take.
Secondly, and most importantly by far, is it’s going to build your resources. Look at the kind of things that you can do with your own product, and your own website that you can’t do with affiliate promotion. List building is one heck of an important area that’s made easy simply by offering follow-up to your product that increases sales in the short term anyway.
There’s a whole host of things you can do to further your business with your own product. I like to look at promoting your own products as dynamic, simply because of the many choices and opportunities you have to promote, gather resources, make contacts, increase list size and quality, build brand, and a whole host of other profitable gains that come from this. Affiliate promotion is far more linear. Promote, get profit. The earning capacity of owning your own product is immense, and the flexibility it gives you instantly, and far down the line into the future cannot be matched by affiliate promotion on it’s own.
If you’re serious starting your online business and want to build your list, sell your own product, become a super affiliate and make your first $19.95 sale, then take the time now to check out Newbie Sales Machine.