Nowadays, one hears quite a bit of firesales and blowout sales. However, a lot of people do not know exactly what firesales or blowout sales actually are. Firesales are one of the most popular things happening in Internet marketing and worldwide people are trying to fix up some way by which they could make a lot of money by having a firesale of their own.
A firesale is based on a very simple concept. It is essentially a kind of sales promotion where a thing is first sold at an extremely low price and then after every few days, the price of the thing is raised. This occurrence generally lasts for about seven days and then the offer is terminated forever. For example, if you are having a firesale for some E-books, the sale will last for seven days. The price structure for the firesale of the E-books could be like this:
Day Sale Price
Days 1-2 $10
Days 4-5 $17
Days 5-6 $27
Day 7 Ends $37
The idea of the firesale is such a hit all over the world because everyone wants to partake of the offer for the fear of losing out on such a great bargain. It is human nature to want things at a discounted price, and firesales target this instinct, making people buy things on an impulse even though the things might not be required immediately.
However, there is more about a firesale than the price increasing after every few days.
The firesale is somewhat like a sale to publicize or promote something. At firesales, some great digital info-products are usually sold at very cheap prices. This is done to increase the potential customer’s interest in the products which would indeed cost much higher than in the blowout sale or firesale.
When you buy the product, you will refer it to others through word-of-mouth, and once there is an interest for the product in the market, the seller will sell the product at a price which is suitable to the actually value of the product. Thus, a firesale really helps in creating a good market for info-products which will help to make the way for substantial profits which will come in a year or so.
Thus, now that you know what a firesale basically is, you can understand why it is such a major hit worldwide – people can get great products from such blowout sales for a price which is stunningly cheap. A high majority of the people who buy the products at firesales go into the business themselves because it makes perfect sense to do so.
The firesale will also instruct you on addition of private label rights and you will be able to create your own niche of profits by taking advantage of the platform given to you by the firesale.
A firesale would be successful if it was based on the successful publicity of the products in such a way that the products get the maximum visibility possible in the market and also attract buyers to test those products and then buy them when satisfied. The firesale products are a way in which one can entice the attention of the buyers of those products.
There is sure to be a lot of interest generated by the fact that those wonderful products are being sold at less than half price. In this way, the products get a lot of visibility and create awareness.
People buy products from the firesales due to the very low prices and when they realize that the products are every bit as good as promised, a very profitable niche market is created. The firesale will eventually lead to an increase in the price of the products to the price which it should actually be sold at. By that time, the interest and the market created in the product will be able to keep up the niche for some time.
The digital info-products which are to be sold in the firesale should be of perfect quality and content, and the marketing of the products should also be impeccable and powerful. The firesale will instruct the buyers on the way to use master resell rights and private label rights to be able to create the most possible sales out of that campaign.
A firesale is a great way to thrust your product into the limelight and help you to sustain a very profitable niche on the web. Understand the mechanics behind a firesale to make the most of it.
Some Success Stories
When Willie Crawford was informed by his daughter that she had plans of marrying, his joy knew no bounds. However, he was taken aback when he had a look at the wedding plans which would cost a lot of money. His instincts suggested him to go for a Wedding firesale, to which he obliged as the biggest marketing ever witnessed on the Internet.
In his wedding firesale, Crawford offered some real great stuff at an unimaginable value. Some of the products that were included in his firesale were a software worth $4,588, with some unreleased versions and exclusive rights to resale, besides MP3’s, access to paid membership sites, courses, and E-books, all at a throwaway price.
However, all this was for a short span of time. This absolutely exceptional package gives you everything that you need to establish a successful strategy for Internet marketing. Here’s what you can avail of:
Dr. Mani, a heart surgeon from India, has a dream to cure all the kids born with a heart problem and for this purpose, a steady income in six figures is important. This, he wants to achieve through his online business as an information entrepreneur. He wants to fulfill this dream by helping others in establishing a firm online business.
To raise funds for his noble cause, he runs a firesale where he gives out various methods to get the winning edge, which includes samples, blueprints and insights into successful marketing.
It leaves you with a freedom to make money by saving time, which you can use for helping the poor kids. At Dr. Mani’s Children Heart Foundation in India, 19 children were operated successfully last year, and this became possible only because of the generous donations for the human purpose. Donation out of income earned from online business is very much appreciated.
A few years ago, Gobala Krishnan, Vince tan and Melvin Ng launched a firesale and the trio made about $69,000 in a week with the purpose to accumulate money to attend a US seminar. The sales included 100 Master Resell Rights Products, besides 118 PLR products. More than 140 Joint Venture partners tied up due to the big prizes on offer.
Early in January, Mike Steup lost his bank card, but the loss was covered due to firesales and the $7,000 bank card did little harm to him. He used a very interesting solution that compelled his visitors to consider viewing his offers, before they could navigate away from his site and this solution was one of the major reasons for his firesale success.
Edmund Loh ran his offers for a specific time frame only. It was for a week with additional products in every package at that time. The third edition made sales worth $42,000 in a week and the fourth made $48,000 in the same period.
These are some notable firesale examples of the recent times. However, beside these there are plenty of firesale success examples in the past as well.
Ron Plumfeet, whenever he needed to raise quick money, he used to do so with snazzy promotions of his products. He used to put together all his products of different price ranges and sell them for one price for a certain period of time.
Some years back, Mike Filsaime ran product sale for a certain period of time, which got him a lot of money. The same product was purchased by Jeremy Burns, who in fact used that same product in one of his sales and that is when he used the term “Fire sale” for the first time.
Another firesale example that is worth a mention here is the one that was put up by Russell Brunson during one Christmas a few years back – the very famous “The Marketing Grinch”, where he gave 10 products at one nominal cost. That was his firesale and he achieved humongous success with it.
Therefore, the bottom line is, if you plan to launch your own firesale- think of a valid reason for your firesale, sell high quality and uncommon products at a very attractive price. Don’t forget to implement unique ways to make your firesale a super hit.