Starting a blog is easy – keeping a blog interesting and fresh is a whole other matter. While many marketers have no trouble beginning a niche blog, the sheer number of abandoned blogs around the net speaks to the fact that many marketers don’t know what to do to keep a blog going.
The key to keeping a blog going is to post quality content frequently. This means that you’re going to need a ever present stream of content coming into your blog.
You may be intimidated by the thought of having to come up with lots of topic ideas and writing often but if you consider the return on traffic you’ll get, the loyalty of your readers and then potential sales you could be making as a result, it’s worth the investment.
Here are 9 types of blog posts you can start to make your blog successful…
1. Review blog posts
Review blog posts can help you monetize your blog. When you review a product and include an affiliate link, you’ll make a commission off of each sale generated with your affiliate link.
Review blog posts should go over some of the major plusses and minuses of the product. Even if you loved the product, you should keep your review balanced by mentioning a few things that could have been improved. Your audience will appreciate your honesty and be more likely to trust your recommendation.
2. How to posts
Like quick tips, how to posts help you provide valuable information to your readers. However, unlike quick tips, these posts go into detail on a certain topic. Some how to posts are even separated out into two or three part courses. For ideas on what to create how to posts about, look at the most frequently asked questions in your niche and develop posts around those topics.
3. Quick tips
Quick tips are great “in between” posts since they are so short.
They are normally between 100 and 250 words. If there’s a great bit of information that you want to share with your niche but it doesn’t really warrant a full blog post, you can post a quick tip. The tip should be focused on one key area of the niche. For example, “How to Grease a Muffin Pan” is a perfect quick tip article for a cooking blog.
Blog readers love lists! If you’ll look at the most popular blogs you’ll see that they make good use out of this type of blog posts. You can make lists fit any niche topic imaginable.
They are great ways to convey information online because they can easily be scanned by web readers who like to skim over information. You can create resource lists that will help your readers find information on your niche. You can also create lists of different ways to accomplish a goal in a niche, like “5 Ways to Drive Traffic to Your Sales Letter.” The possibilities are endless.
Although these require a bit of preparation, they can be very valuable to your blog. You can interview someone in your niche and share the results of the interview with your blog readers.
This will not only help provide valuable content for your blog, but you can also get more traffic to your blog. Likely, the person who you are interviewing will publicize the event on their blog and around the ‘net which will bring more traffic back to you.
6. News in your niche
Your blog should be timely and there’s no better way to attract attention on your blog than to tap into some ongoing news. No matter what your niche is you can find news stories and breaking information that will help fuel timely blog posts. Sign up for Google Alerts (it’s free) and set up alerts on important words in your niche. This way you’ll be able to see the news in your niche and blog about current topics.
7. Comments section
The comments section in your blog can be a great source of writing inspiration. Let’s say you have a post on your marketing blog about keyword research. Within the comments section, a few people start asking about how to use keywords in articles for article marketing. Voila! You have your next blog post. Look through your comments section to identify topics that you can write about or questions you can answer in the form of a blog post.
8. Resource lists
Are there some websites or other resources that your niche needs to know about? Write a few resource list posts. Resource lists posts are very easy to write and they provide maximum value to your readers because they can get the information that they need easily. When you can’t think of anything else to write about you can pull together a helpful list for your readers.
9. Other blogs in your niche
Keep your finger on the pulse of your niche. Watch other blogs in your niche and see what they are writing about. You can take a different angle on the same topic, or cover an area of the topic that the original author missed. If you disagree with the author, feel free to go ahead and express you opinion on your blog. Other bloggers can be a great source of information so be sure to get involved in the community.