Ranking of any website depends on a few factors. It would basically depend on the relevance of the article according to the key words used; the number of times that page has been linked and viewed, etc. These are quite easy to follow, and if these factors are carefully noted and looked into, the rankings of your website can increase considerably.
The first step is to get your website linked through various other pages. The more the pages are that contain your links, the better ranking they will receive. The second aspect to be kept in mind is how often you update the content on your website. Frequently edited and updated sites receive higher ranking in search engines than those that have not been looked at by the owners for ages. Always editing the content of your website as a whole may not be an option.
In this case what you can do is add a Blog to your website. A Blog will function as nothing but a forum for people to come and discuss the themes that concern your website too. It will create a platform, as well as become a journal whereby you can also post updates about your operations and your website. The advantage is that the content on such Blogs will not be restricted only to text, but pictures and videos can be posted too.
The few easy steps as described below will take you through how to create your own blog and what are the things you must look out for:
- Cost can never be a problem because free blogging services are quite popular all over the world. If you choose sites like Blogger or LiveJournal, you are sure to get exactly the kind of platform you are looking for. They are absolutely free.
- If you are not very comfortable with web designing techniques, you need not worry. Creating your blog is not as complicated as designing template for a website. These blogging services provide a wide range of templates from which you can choose the one most suited to your tastes.
- You must also use your discretion while blogging. Especially if you are incorporating your blog within your website, or creating a blog to increase awareness of your product, you need to keep in mind that this is an open forum which is read by all. You do not want to say anything that may end up angering your clients. Politics and religion are the two most controversial themes, and therefore anything about those must be carefully blogged about.
- Anything that is particularly reader friendly and does not anger too many people is considered ‘safe’. If your aim is indeed to increase the ranking of your site, you will have to make sure many people read it. You can do this by making your content user friendly.
- Also keep an eye on what other people write or say on their blogs. This can give you a general idea of what kind of responses those articles receive, and you can get valuable tips from them.
Blogging has come to be considered a highly effective marketing tool. You can easily create awareness of your product and get clients and customers to interact with each other. And not only customers, also those who are relatively new to your product get a platform to ask questions and clear their air about your product.
Moreover, it also increases your website rankings because the blog is constantly being updates, commented on, and discussions are always going on. Because of its sheer activity, the rankings improve, creating more awareness of the product.
The following are the pointers based on which you can blog about your product:
- Never make the blog post too long uselessly. It must be well written. Long posts tend to get dreary and they are not ‘catchy’ enough for people to sit and go through them.
- Update regularly. Since you don’t need to write long posts, that is not much effort. Ideally, blog 3-7 times a week.
- Be entertaining where required, everyone can do with some light hearted humor, without being derogatory.
- You need not stick only to text. Video and photo blogging are fats catching on and are interesting ways to share your thoughts, and make your videos and photographs well known.
- Be yourself. Do not to ape, imitate or copy someone else’s content.