Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right? Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
In fact, the conversion boosting hacks featured here are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days. Here are the quick and easy ways to do that:
1. Make Visitors Do Less Work
If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need. Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple.
It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list. Additional form fields will severely decrease conversion rates because you’re bogging your visitor down. The less effort you require of potential subscribers, the easier it will be to grow a list.
Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results. Minimize navigation. In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer.
Also, pay careful attention to your headline. Make sure that it speaks to your visitor and gives them a reason to give you their name and email address. You’ll want to test out different headlines to determine what works best for your audience.
A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine.
David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system. He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”
Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear. This means you need to be very direct. No guessing. No wordplay.
2. Replicate What Works for Others
Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work. And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents your incentive offer.
3. Offer an Irresistible Incentive Offer
You’ll want to make sure that you are offering something of clear value that resonates with your target audience. Don’t make the mistake of trying to cater to every potential client on one squeeze page. For best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way.
Even when focusing on just one niche, it’s important to speak to segments of your market. For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”.
Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base. The better targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.
4. Keep them glued to your sales copy!
Use short, concise sentences so that visitors can quickly scan your sales copy for the information that’s most important to them. Don’t bog them down with endlessly long paragraphs of text. And use images or video content whenever possible to maximize engagement and humanize your brand.
5. Speak their language.
Use every day language, as though you are talking to a friend. Your visitors will feel more relaxed when reading your sales copy if they aren’t forced to Google unfamiliar words. If your product is aimed at beginners, using everyday language, rather than fancy wording, will also ensure that they aren’t overwhelmed or concerned that they won’t be able to utilize your product effectively because it’s too advanced for them. Your sales page is not the place to show off your linguistic skills.
6. Add a No-Questions-Asked Money Back Guarantee
Remove all risks to your buyer by offering a no questions asked, money-back guarantee on your sales page. This tells visitors that you believe in your product and aren’t afraid to stand behind it by ensuring that they are satisfied with their purchase. The increase in sales will always make up for any refunds you need to process!
7. Use Power Words
Words such as “Special, Limited, Exclusive, Uncover, Success andWinning” are all positive words that evoke emotion. Sprinkle them throughout your sales copy and make sure you use at least one power word in your headline and sub-headlines as well as throughout your sales copy.
8. Use Compelling CTA’s
Your call to action is one of the most important elements of a successful sales page. Make sure that you are using tangible action verbs that spur visitors into taking action (for example, “Reserve your seat”, “Claim your Copy”).
9. Provide a clear value proposition
Visitors care about one thing: how your product or service benefits them, so make sure you clearly state the benefits upfront. Features are important as well, but outlining how your product will help them or solve their problem is even more so. Tell potential buyers what is special about your product. How it’s different than other products on the market and how it will help them solve a problem.
Give your visitor’s a reason to continue reading your sales page right away by showcasing the greatest advantage and the biggest benefit to the offer you are promoting. That way, if your reader doesn’t connect with anything else, and even if they fail to continue reading the rest of the page, they are aware of the greatest reason they should respond to the offer.
10. Provide Social Proof
If you have a strong social media presence, add your social-media follower count to the footer of your sales page. Not only will this help to increase conversions by demonstrating that you have solidified a brand in your niche, but it will encourage visitors who aren’t quite ready to make the purchase, become part of your social media community.
11. Be Clear with Your USP
Another important element of branding is finding your company’s Unique Selling Proposition, or USP. Some people call this the Unique Selling Point. Either way, your brand must offer something that sets you apart from the competition—something they don’t or can’t offer—to differentiate you from your competitors. What makes you different? Why should someone choose your company or products over your competitors’? That is what you must figure out and then integrate that USP into your sales copy as well as all other aspects of your sales funnel.
12. Use Testimonials & Case Studies
Consider adding testimonials into your sales page of positiveresponses that you’ve received from existing customers. This tells your visitors that the product has worked for other people. Make sure your testimonials are from every-day customers, just like the visitors on your page, and not from experts or gurus (unless your product is targeting that demographic).
This is important because if you are selling a product to a beginner, you want them to understand that no special skills or experience is needed in order to take advantage of your offer. People will better relate to testimonials and case studies that are at their level.
13. Be Real, Be Honest
Consumers are savvy. They aren’t going to fall for hype-based sales pitches so keep focused on writing clear, honest, and compelling copy that isn’t based on outrageous claims. People will see right through over-hyped offers and you’ll not only lose their trust, you’ll lose the sale.
14. Chatbots can drastically improve user experience.
Customers love getting an answer in seconds without having to wait on hold for a live person or sending an email and waiting hours or days for a response. Chatbots can also provide you extremely valuable information about your customers if you log those conversations and analyze them, because you can see the types of questions they are asking and what the most common concerns are prior to deciding to purchase your product.
15. Get into the habit of split testing your sales pages so that you have a clear idea as to what’s working and what needs tweaking.
You can literally split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. And you don’t have to just split your sales pages either. You can also split test your email messages, autoresponder follow-ups, and even your blog!
By split testing your pages you will quickly see just what draws your visitors in and what simply pushes them out to the next website. By analyzing this information, you can make little (or big) changes that will boost conversion and send your profits through the roof!
16. Combine Action with Rewards
Rewards and incentives such as giveaways, coupons, and bonus products add extra value to a customer’s purchase which will positively impact visitor engagement.
17. Offer Time-Sensitive Coupons & Discounts
You can also offer special discounts and time-sensitive coupon codes in order to combine the use of urgency with incentive offers. Offer potential customers with a huge upfront discount on your primary product or service and then make up for it through a series of higher priced offers as they work their way through your sales funnel.
A low cost, front-end offer is the easiest way to engage visitors and transform them into customers because you’re giving them an opportunity to test out your product and get to know your brand without a lot of upfront cost or investment. Then, as you build trust and brand recognition with these customers you’ll be able to sell them on other higher-priced offers later on.
18. Share Reviews and Feedback on Social Media
Connect your social media accounts to your landing pages and build a steady flow of traffic from multiple sources. Not only will this increase traffic but it will help you connect with potential customers within other communities they are a part of. And better yet, it’s a great way to demonstrate social proof and that others are happy with the products and services you offer.
19. Guide Them Through Every Step
You’ve likely seen the progress bars on opt-in pages and landing pages where you are guided step by step through the process of signing up or purchasing a product. Every step you take indicates your progress, motivating visitors to continue through the process until they’ve completed all steps.
Leadpages.net is one of the leaders in landing page builders and they know the power of using progress bars. With a Leadpages account, you can easily set up opt-in forms that show a user’s progress, encouraging them to complete the sign up.
20. Personalize Your Outreach
Build stronger relationships with your audience by creating marketing campaigns based on location, traffic sources or social media platforms. People love receiving personalized offers or being addressed by name or location. It will help you stand out!
21. Create Shareable Content
Your content needs to be easily shareable. You want visitors to link to your content, share it within their social media communities, Pin it, email it, and forward it to their friends. Consider integrating infographics or videos into your content so it stands out. Anything you can do to be different that will capture attention quickly is important.
22. Creating a membership website!
When you hear the word “membership site”, you likely think about building a paid-to-access website that you have to update every single month in order to retain members. But that’s not the only way membership sites are set up. What if you created a members-only area of your blog or website that was free for visitors to subscribe to?
Since most customers in your niche will associate membership sites with having to pay every single month for access, by setting up a simple members-only section of your website, you’re able to stand apart from the competition by offering something exclusive, and not available to the general public, for FREE.
With this type of membership site, you don’t have to update it every single week, or even every month. In fact, you could set up a single page that provides a few downloadable reports or guides, and never update it again. Why do this rather than just set up a squeeze page and automatically deliver content via email?
By setting up a free membership area on your site you are encouraging potential customers to visit your website to log in and gain access to your protected content. You are reminding them of your brand and building familiarity and recognition with your audience.
Not only does it add value to your product simply because it’s protected, but because people have to create an account in order to gain access, it provides them with a sense of exclusivity. They feel special because they are gaining access to something that is hidden behind a protected “screen”. Plus, you can then take advantage of scarcity by offering only a certain number of free accounts. Create a sense of urgency and you’ll convert those visitors into subscribers easily.
There are many ways you can convert your visitors into customers; you just have to get creative. From focusing on conversion optimization to working towards constant growth and brand recognition, the possibilities are endless.