Should You Outsource Writing?

Do you become incredibly stressed at the thought of writing a short e-mail, much less a 500-word informative and entertaining article? Do you simply not have time to generate pages and pages of content? Fortunately, there is another alternative to writing articles yourself: you can pay a professional writer to do it for you.

There are thousands of writing services and individual freelance writers who are more than willing to provide you with professional, customized content for your website. Web-based and SEO (search engine optimized) writing has become a profession unto itself, as more and more webmasters discover that original content is the key to Internet marketing success.

Paying for professional content can be the perfect solution for those who don’t have the time (or the interest) to develop writing skills. Hiring a professional writer to generate your articles leaves you free to concentrate on your business and ensures that you will have quality content.

As with any other business proposition, there are advantages and drawbacks to hiring a professional writer. In this article, we’ll take a look at the pros and cons of paying for content and help you make an informed decision.

The Pros

Having your articles professionally written has its fair share of benefits. Here are some of the key advantages of having someone else do the writing for you:

The Pros Know What They’re Doing

Unless you happen to have extensive experience working as a copywriter then it’s pretty safe to say that a professional writer will be able to create at least slightly better articles than you alone; they have the experience. They understand what Internet users want to read and how they want the information presented to them. They are experienced at not only writing articles, but also at researching topics to find the best, most relevant information available.

Keywords are also a subject that professional writers have extensive experience with. All you have to do is give them a list, and they’ll plug your pertinent phrases into the article text seamlessly. They can generate those all-important must-read titles that will catch the attention of readers and search engines alike. When you hire an article writer, you get clean, error-free articles that boost your credibility and make you the expert. Custom articles with your byline set you apart from the competition.

It Can Save a lot of Time

You bought this book because you want to create a carload of content fast right? When you outsource your article writing to a professional, you save time. Often, the time you save is worth far more than the fee you’ll pay the writer. You may find that the speed writing techniques aren’t suited for you. It’s a good idea to weigh the cost of custom articles against the time it would take you to write them yourself. You can get a high quality 500-word custom article written for $10 to $25, and turnaround time for a single article for most professional writers is usually a few days. Compare that to the time it may take you to generate a good article: hours, or even weeks of research and writing, depending on your own experience. Would your time be better spent developing your business? If the answer is yes, you should seriously consider outsourcing.

Another time benefit to hiring a professional is the ability to order articles in bulk. Writing services will generally offer a discount if you order a number of articles, and you’ll usually get them within a few weeks. Ordering bulk custom articles is a great way to jumpstart your visibility and gets the marketing ball rolling.

You Get the Glory

Hiring a professional writer for custom content creation means (usually) you buy the rights to the work as well. This means you own the content. You don’t have to list someone else’s name in the author bio—you get to add your own bio and signature file, and help to position yourself as an expert.

Some people think that giving yourself credit for articles that you didn’t explicitly write yourself; this is far from the truth, you bought the rights to those articles so they become solely yours. In fact, it is common practice in both business and publishing. However, some people are uncomfortable with this custom. If this is you, consider listing the writer as a co-author: “By John C. Business, with Ima Writer.” This way the writer is credited, and you can still list your own bio at the end of the article.

The Cons

Ever heard the phrase “With the sweet comes the sour?” That applies to just about anything, content creation included. Hiring professionals has its own detriments. Fortunately, most of them can be avoided with due diligence on your part. Keep yourself informed about buying articles and you can ensure your investment will pay off.

Be Careful about Additional Charges

This is the one unavoidable drawback: you must pay for professional writing services. If you’re not paying for the content, you’re not getting the rights to the work. This means you don’t get credit, and all those visitors who read that brilliant article will be impressed enough to click the link to the author’s website—and may not come back to yours.

Stiffing the writer you hired is a bad idea. Though some people do manage to get free writing by asserting the final project is “unacceptable” or “not what I envisioned,” this practice will put you on writers’ bad books. Word gets around in the writing community, and you may find that no one is willing to work with you. Plus, it’s just plain mean—writers need to earn a living, too.

Remember to weigh the money you’ll spend against the time you’ll save. Most of the time, you’ll end up at an advantage in the end.

Writers Don’t Necessarily Know Your Business

When you hire a professional writer, or any freelancer, you have to deal with the fact that they really don’t know your business or your products the same way that you do. Ultimately, you are the most qualified person to write about your topic. However, there are ways to ensure the articles you outsource are written to reflect your knowledge.

Writers can adapt. The more information they have about a subject, the better the finished pieces they will be able to produce. When you pay for professional content, consider providing the writer with a copy of your book, e-book, special reports, or product. This will help them write the best possible articles for you. Also, consider providing the writer or writing service with a rough template you would like them to follow. This way, you can be sure the ideas you want to promote are included in the final piece.

Watch Out for Scams!

Every industry has its scam artists, and writing is no different. There are a number of “writing services” out there promising fast, cheap content for your website. Unfortunately, the content these scammers offer is not original—it’s often a series of template articles with keywords plugged in. You can avoid hiring scam writers by knowing what to look for in a writing service. Often, the price itself is a giveaway: “Articles for just $1 a piece!” With a price that low, it’s most likely a scam. Few writers will work for so little; if they are, it usually means they’re not working…just filling in a template. Another tip-off is turnaround time. If the writing service promises dozens of articles in twenty-four hours, it’s unlikely that they could generate that much original content in such a short time frame.

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