Many people who have not become successful in their use of PLR material say that it is just a waste of time. This is the usual case with people doing things wrongly with PLR material. Thus, it is just right to discuss the most common mistakes people do when harnessing the capability of PLR material so you can avoid committing the same mistakes.
Mistake 1: Not Putting Your Stamp on the PLR Product to Make it Your Own
Say, you chose a PLR material and decided to resell it as your own product. The first thing that you do is to put your label or name on it, upload it on the Web, and start marketing it. This is exactly the same mistake that 99% of sellers do; thus, they fail in using PLR material. The basic goal when using PLR material is being able to stand out from the rest of the sellers. You can do this by renaming and revising your product as well as your sales page. Get new graphics to give the product a fresh look.
Mistake 2: Using or Creating Poor Quality Graphics on PLR Material
Although it is just natural for you to provide graphics on your PLR product, you do not want to use them for the same reason mentioned above. The key is to stand out from the rest and you can do that by changing or creating new graphics.
On the other hand, it is not for you to judge whether you have created an appropriate set of graphics for the product but your target market. Simply stated, you will know if your graphics are good if they appeal to your target market. Thus, it is much safer to let a professional graphics designer to the job. You would not want to have an equation that says: Poor graphics = not-so-impressive product. Instead, you want to end up with: Professional graphics = impressive and professional-looking product
Mistake 3: Unable to Create an Affiliate Program
You should not stop exerting your efforts on making your PLR product stand out; rather, you should extend your efforts on recruiting affiliates to aid you in selling your product. It is more preferable to use ClickBank for your affiliate program. Many people put a PayPal button on their pages while attempting to sell as many copies of their product as they can themselves. This simply leads to the next mistake.
Mistake 4: Not Being Able to Provide Your Affiliates with Needed Tools
This is one of the most common mistakes among marketers. Once you establish an affiliate program, you should provide the necessary tools that your affiliates need in order to promote your products efficiently. These tools include product reviews, forum signatures, email signatures, email copy, graphics, and blog posts among others. If you can provide as many tools as you can, the better for your affiliates to promote your products. Otherwise, if you do not have access to any affiliate tool, it is mostly likely that you will fail to promote your products competently.
Mistake 5: Not Being Able to Build a List from Your Efforts
In any online effort, list building is an integral part of success. You can build three lists from each PLR product released. These include a prospect list, a customer list, and an affiliate list. More so, if you have an affiliate program, you can benefit from the efforts of others. As such, you should include an opt-in form on each page that you create.
Mistake 6: Not Being Able to Build a List from Your Efforts
This is not a typographical error. It is just worth mentioning again and again because it is probably the most substantial thing you need to do that is why you should make sure to build lists.
Mistake 7: Unable to Read and Follow License Terms
Just as any quality product, PLR products also have strict license terms. As such, it is very important that you read and follow these terms. Say, if the terms state you cannot market the product on auction sites, then you simply do not have to do it. Otherwise, you may appear irreverent and worse, not following the terms may cause you more trouble than you expect.
Mistake 8: Assuming Old or Outdated Material as Substandard
Regardless if the PLR material is more than 5 years old, it does not necessarily mean that it is already substandard. As long as it has quality and well written content, the product will still look as it was first written. It is also important that you update the product and work on enhancing it to give a fresh look.
Mistake 9: Assuming Unlimited Licenses as Unfavorable
Although a product has been distributed to numerous people, it does not necessarily imply that it is unfavorable. Most people think that limited licenses will sell more as compared to unlimited licenses. Fact is, your sales page sells the product and the number of people having access to the PLR product does not have relevance on your sales. The important thing is you put extra effort in making the product different. As such, you should not be affected if many people have access to the product since they are unlikely to do anything with it. More so, most people tend not change the graphics so the number of people with access on the product does not really matter.
Mistake 10: Purchasing PLR Material and Unable to Use It
You may be one of the people who have tried purchasing PLR material, simply stored it in your computer, and never made use of it. If you are planning to purchase PLR material or join in PLR sites, make sure you do not waste your money by not using the material.